Programmers are adjusting their approach to streaming video

Ad Age | 09/22/2015

Some programmers that once licensed all seasons of a popular TV series to Netflix have tweaked their strategies by offering content to rival streaming services and/or providing additional episodes to pay TV operators' on-demand services. "You don't want the money that they offer you to replace more money that somebody else used to be able to offer you," said Time Warner CEO Jeff Bewkes. "We've all been on a journey of trying to figure out what was the right balance to strike."

Survey: More than 4 in 10 pay TV customers know about TV Everywhere

Jeff Baumgartner | 09/22/2015

Some 43% of pay TV customers know about TV Everywhere services, with 45% of those who are aware of the offerings using them weekly, Digitalsmiths has found. More than one in four users have added a programmer's application on their tablet or smartphone. Among the most popular apps are those for HBO Go, WatchESPN and A&E.