RATIONALE
Co-branding enforces the message to consumers that they are receiving TV Everywhere content as a benefit of their MVPD subscription.
RECOMMENDATIONS
- Display co-branding on each content provider access page, regardless of the access point.
- Include co-branding when the consumer accesses content from a content provider Sign In page, and use advertising (if employed) pertinent to content provider.
EXAMPLES & LINKS
Examples: ,