RATIONALE

Research indicates that iconography used pre- and post-Sign In is a very effective visual to communicate whether or not the programming is available for viewing or to indicate whether or not the customer is signed in to see TV Everywhere programming.
 

RECOMMENDATIONS

                       

             Pre-Sign In                                       Post-Sign In

 

The key is the preferred icon to indicate that programming isn’t currently viewable or that the consumer needs to Sign In to View TV Everywhere content.

• The colors of the orange to red color palette are best for the key (see examples).
• It is recommended to NOT place a key icon on all of the programming assets on the screen.  Rather, have the icon appear as the consumer is hovering over the asset or artwork.
• Place the key icon adjacent to all Sign In access points and have it change to the white check-mark in green circle (see below) when the consumer has successfully entered his/her credentials.

 

The check-mark in a green circle is the preferred icon to indicate that the consumer has successfully signed in to view TV Everywhere programming.

• The color of the check mark should be white, inside of a green circle.
• It is recommended to NOT place a check mark icon on all of the programming assets on the screen.  Rather, have the icon appear as the consumer is hovering over the asset or artwork.
• Place the check mark icon adjacent to all Sign In access points and have it change to the red or orange key when the consumer no longer has access to view TV Everywhere programming.

 

Please note: In qualitative testing the padlock was polarizing among consumers.  While some liked the icon, others were confused.  The meaning of the lock was vague and it had a negative connotation. Respondents didn’t like the idea that they were being “locked out” of something.  Others had a strong feeling that the padlock was more closely associated with parental controls.  For these reasons, the padlock was not included in the final round of iconography testing.

 

 

Download image files for Key and Checkmark options below. Use right-click to save files after opening. The .eps files will only be accessible for those with a compatible program.

 

                   

         Key 1                         Key 2                       Key 3     

         .png                          .png                          .png

         .eps                         .eps                           .eps

 

                            

        Auth 1                     Auth 2                    Auth 3

         .png                          .png                      .png

         .eps                          .eps                      .eps