TV Everywhere Industry Resource Center

TV Everywhere News

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Travel Channel plans binge release for Big Crazy Family Adventure

Brian Steinberg | 06/12/2015

Travel Channel on Sunday will release all nine episodes of new series "Big Crazy Family Adventure" via video on demand.

Study: Video-on-demand ads are engaging viewers

Broadcasting & Cable | 06/19/2015

Ads delivered through set-top video-on-demand are proving to be more effective that linear TV ads when it comes to retention, likability and other factors, states a study from pay-TV-backed firm Canoe

 

CTAM and its Member Companies have joined to focus increasing consumer awareness and usage of TV Everywhere services.

This website serves as a resource center for member companies to access current recommendations, research, tools and news about TV Everywhere.

A CTAM Board-appointed Steering Committee has led the way since 2013, establishing direction to address the following areas:

  • Recommend best practices for the user experience in areas such as verification (authentication)
  • Track implementation of these best practices
  • Research and recommend the best category name for the service, as it moves from industry to consumer reference
  • Develop a core service descriptor and supporting messages that resonate with consumers
  • Plan and execute consumer campaigns to build awareness and promote the benefits of TV Everywhere


The Steering Committee directs the work of experts on two subcommittees to deliver User Experience (UX) and Marketing & Communications recommendations and tools. These subcommittees, in turn, confer frequently with the Residential Products Working Groups to ensure broad industry support of the recommendations.