TV Everywhere Industry Resource Center

CTAM and its member companies have joined to focus increasing consumer awareness and usage of TV Everywhere services.

This website serves as a resource center,  including current marketing communications and user experience recommendations, consumer research, tools, and news about TV Everywhere.

A CTAM Board-appointed TVE Steering Committee has led the way since 2013, annually establishing strategic direction for TVE User Experience (UX) and Marketing Communications (Marcom) subcommittees to address.  The 2017 strategy includes the following:

  • Recommend and track implementation of best practices for the user experience, such as Permitted and Unpermitted Use, Home Based Authentication and Single Sign On
  • Recommend and track implementation of best practices in marcom, such as CTA testing, digital marketing drivers and HBA communications
  • Provide updated core consumer messaging framework, based on research and member testing
  • Conduct and report biannual consumer awareness and usage research

The subcommittees, in turn, confer with the Advanced Video Council to ensure broad industry support of the outcomes.


TVE Steering Committee


Mark Garner, Co-chair
SVP Distribution, Business Development, Analytics and Marketing
A+E Networks

Matt Strauss, Co-chair
SVP and GM, Video Services
Comcast

Jennifer Ball
EVP Marketing & Content Partnerships
Univision

Jamia Bigelow
SVP, Distribution Marketing
Fox Networks Group

Justin Connolly
Executive Vice President at Disney & ESPN Media Networks
Disney/ESPN Networks

Deena Demasi
EVP, Distribution
Viacom

Jonathan Freeland
VP, Marketing
Cox Communications

Stephen Gushee
VP, Domestic Network Distribution
HBO

John Harran
SVP Business Development & Digital Distribution; Strategic Partnerships
Turner Broadcasting

Kelly Kane
VP, Marketing Strategy & Partnerships
Discovery Communications

David McNaughton
SVP, Marketing
Mediacom Communications

Juliette Morris
EVP, Marketing and Communications for Content Distribution
NBCUniversal

Brad Samuels
TV Content Distribution
Bloomberg LP

Heather Stanley
Director, Product Management & Evolution
Cogeco


TVE Marketing Communications (Marcom) Subcommittee


Jennifer Ball, Univision
Jennifer Baumann, A+E
Jessalyn Blatty, Disney/ABC
Jill Bondurant, Discovery Networks
Andrew Borak, Viacom
Cara Brugnoli, Discovery
Liz Buhn, ESPN
Patricia Burgos, Univision
Jon Clark, NBCU
Anne Cowan, CTAM
Lori Davis, Charter
Tracey Edwards, Cox Communications
Jonathan Freeland, Cox Communications
Michael Gnojewski, Viacom
Harold Goings, Turner Networks
Anabel Gondelles, Scripps Networks
Kathy Govier, Turner Networks
Stacie Gray, iNDEMAND
Sheila Green, Discovery Networks
Caroline Harris, Scripps Networks
Rebecca Hunka, Armstrong
Andy Hunter, Comcast
Adam Kennedy, Scripps Networks
Barkley Kern, C-SPAN
Jessica Korner, A+E Networks
Amie Lun, Viacom
Susan Mattia, ESPN
Jamie McFarland, Discovery Networks
Eddie Mercado, Discovery Networks
Ashvini Naidu, ABC
Bonnie O'Donnell, Fox Networks Group
Kristin O'Malley, HBO
Elizabeth Rasberry, Cox
Tamara Ratliff, Scripps Networks
Dan Riley, Midcontinent
Lisa Scalzo, Comcast
Rob Stoddard, NCTA
Stephanie Stone, Viacom
Jeannie Thurston, Midcontinent


TVE User Experience (UX) Subcommittee


Katie Bager, Synacor
Joe Bahr, HBO
Laura Barker, HBO
Alex. Beach, Discovery Communications
Tony Biggar, Midcontinent
Angie Britt, CTAM
Andrew Cochran, Disney/ESPN
Graham Cole, Scripps
Jason Coppola, HBO
Nicole Cosentino, A+E Networks
Stacy Crowell, HBO
Jeff Douglas, Discovery Communications
Megan Dover, Cox Communications
Dimitri Fernando, Viacom
Blake Foley, Reelz
Vito Forlenza, Comcast
Horia Galatanu, Adobe
Mark Gathen, Cox Communications
Victor Guss, Fox Networks Group
Ramonica Harton, Turner Networks
James Hutchins, Synacor
Dina Juliano, NBCU
Barry Kay, Altice USA
Abi Ketheranathan, Charter
Abraham Kim, NBCU
Julius Lee, Disney/ESPN
Karen Livius, Turner Broadcasting
Rob Macaulay, Reelz
Chris McCown, Scripps Networks
Jamie McFarland, Discovery Networks
Yannick Measson, Univision
Brian Menard, Mediacom Communications
Eddie Mercado, Discovery Networks
Matt Meyers, Charter
Mike Michuda, Charter
Kristen O’Malley, HBO
Kitty Ohman, Charter
Cyril Rickelton-Abdi, Turner Networks
Dan Riley, Midcontinent
Mary Roben, Altice USA
Charles Scarborough, Cox Communications
Ellen Serling, Comcast
Kelly Shoemaker, Scripps Networks
Evan Silverman, A+E Networks
Ari Tan, Viacom
Noah Vadnai, A+E Networks
Clif Watkins, Charter